Hi, I'm Chandana, a
who turns research and strategy into products user love
Available for work
Hi, I'm Chandana, a
who turns research and strategy into products users love
Available for work
Hi, I'm Chandana, a
who turns research and strategy into products user love
Available for work
Hi, I'm Chandana, a
who turns research and strategy into products users love
Available for work
My background in Design (NIFT) and Product Management (IIIT-H) help me think both in pixels and systems. I design digital products that are intuitive to use, measurable in impact, and built to grow from AI-powered platforms to e-commerce and SaaS.
My background in Design (NIFT) and Product Management (IIIT-H) help me think both in pixels and systems. I design digital products that are intuitive to use, measurable in impact, and built to grow from AI-powered platforms to e-commerce and SaaS.
Years Experience
Designing products people actually enjoy using
Years Experience
Designing products people actually enjoy using
Years Experience
Designing products people actually enjoy using
Products shipped
Shipped across industries, always with people in mind
Products shipped
Shipped across industries, always with people in mind
Products shipped
Shipped across industries, always with people in mind
Projects
A curated collection of experience I built
Learning Experience Design
Type
Product Strategy · AI EdTech
Date
January, 2026
Learning Experience Design
Type
Product Strategy · AI EdTech
Date
January, 2026
Learning Experience Design
Type
Product Strategy · AI EdTech
Date
January, 2026
Digitizing Asset Inspection Operations
Type
B2B - Saas
Date
May, 2025
Digitizing Asset Inspection Operations
Type
B2B - Saas
Date
May, 2025
Digitizing Asset Inspection Operations
Type
B2B - Saas
Date
May, 2025
Admin platform design
Type
Enterprise · B2B · Web Dashboard
Date
August, 2025
Admin platform design
Type
Enterprise · B2B · Web Dashboard
Date
August, 2025
Admin platform design
Type
Enterprise · B2B · Web Dashboard
Date
August, 2025
Design system
Type
Coschool
Date
March, 2025
Design system
Type
Coschool
Date
March, 2025
Design system
Type
Coschool
Date
March, 2025
AI based Learning Experience Redesign
Type
B2B2C · EdTech
Date
June, 2025
AI based Learning Experience Redesign
Type
B2B2C · EdTech
Date
June, 2025
AI based Learning Experience Redesign
Type
B2B2C · EdTech
Date
June, 2025
Education that accelerated my growth
Masters
Product design and management
International Institute of information technology - Hyderabad
Bachelors
Product and Lifestyle design
National institute of fashion technology
Certifications
Basics of psychology - Yale
Google UX Certification
User research - University of Minnesota
Strategic Management - IIM Bangalore
Marketing Management - IIM Bangalore
Education that accelerated my growth
Masters
Product design and management
IIIT HYDERABAD
Bachelors
Product and Lifestyle design
National institute of fashion technology
Certifications
Basics of psychology - Yale
Google UX Certification
User research - University of Minnesota
Strategic Management - IIM Bangalore
Marketing Management - IIM Bangalore
Education that accelerated my growth
Masters
Product design and management
International Institute of information technology - Hyderabad
Bachelors
Product and Lifestyle design
National institute of fashion technology
Certifications
Basics of psychology - Yale
Google UX Certification
User research - University of Minnesota
Strategic Management - IIM Bangalore
Marketing Management - IIM Bangalore
Product Metrics & ROI
Product Metrics & ROI
Design system
Design system
Systematic Prototyping
Systematic Prototyping
User Interface Design
User Interface Design
Cross-Functional Strategy
Cross-Functional Strategy
User Experience Design
User Experience Design
User Research
User Research
User Research
Behavioral Design Theory
Behavioral Design Theory
AI-First UX Systems
AI-First UX Systems
What I bring to the Table
Systems thinking and human-centered strategy to drive product-market fit and technical scalability from day one
"Chandana excels at bridging the gap between high-level product strategy and execution. Her contributions to our AI-driven learning patterns were foundational, proving her ability to lead complex, agent-led UX initiatives in a high-stakes environment"
Venkatesh
Design Manager, Coschool.ai
"Chandana excels at bridging the gap between high-level product strategy and execution. Her contributions to our AI-driven learning patterns were foundational, proving her ability to lead complex, agent-led UX initiatives in a high-stakes environment"
Venkatesh
Design Manager, Coschool.ai
"Chandana was instrumental as our Founding Design Consultant. She didn't just hand over screens; she established our entire design language. Her work on our lifestyle product suite perfectly balanced user empathy with technical feasibility."
Saumya
Founder, Myaha
"Chandana was instrumental as our Founding Design Consultant. She didn't just hand over screens; she established our entire design language. Her work on our lifestyle product suite perfectly balanced user empathy with technical feasibility."
Saumya
Founder, Myaha
"Chandana excels at bridging the gap between high-level product strategy and execution. Her contributions to our AI-driven learning patterns were foundational, proving her ability to lead complex, agent-led UX initiatives in a high-stakes environment"
Venkatesh
Design Manager, Coschool.ai
"Chandana was instrumental as our Founding Design Consultant. She didn't just hand over screens; she established our entire design language. Her work on our lifestyle product suite perfectly balanced user empathy with technical feasibility."
Saumya
Founder, Myaha
"As our Founding Design Consultant, Chandana didn't just design a clothing website; she architected a scalable digital storefront. Her ability to translate our brand ethos into a seamless B2C experience was pivotal to our successful launch."
Priyanka
Co-founder, THC
"As our Founding Design Consultant, Chandana didn't just design a clothing website; she architected a scalable digital storefront. Her ability to translate our brand ethos into a seamless B2C experience was pivotal to our successful launch."
Priyanka
Co-founder, THC
"Chandana’s work on the B2B2C transition at Coschool was exceptional. She tackled the hard problem of multi-user relational logic (Admins, Teachers, and Students) with a level of senior-level maturity and architectural depth that is rare to find."
Vijayender
Director of Design, Coschool.ai
"Chandana’s work on the B2B2C transition at Coschool was exceptional. She tackled the hard problem of multi-user relational logic (Admins, Teachers, and Students) with a level of senior-level maturity and architectural depth that is rare to find."
Vijayender
Director of Design, Coschool.ai
"Chandana’s work on the B2B2C transition at Coschool was exceptional. She tackled the hard problem of multi-user relational logic (Admins, Teachers, and Students) with a level of senior-level maturity and architectural depth that is rare to find."
Vijayender
Director of Design, Coschool.ai
"Building a travel platform requires managing massive amounts of relational data, and Chandana handled it effortlessly. She turned a complex booking flow into something remarkably simple and intuitive. A true systems thinker."
James
Co-founder, Flexflier
"Building a travel platform requires managing massive amounts of relational data, and Chandana handled it effortlessly. She turned a complex booking flow into something remarkably simple and intuitive. A true systems thinker."
James
Co-founder, Flexflier
"Chandana brings a rare blend of aesthetic rigor and strategic logic. She helped us navigate the complexities of e-commerce navigation and user retention early on, ensuring our platform was built for growth from day one"
Kamal
Co-founder, THC
"Chandana brings a rare blend of aesthetic rigor and strategic logic. She helped us navigate the complexities of e-commerce navigation and user retention early on, ensuring our platform was built for growth from day one"
Kamal
Co-founder, THC
“Chandana’s approach to lifestyle accessory branding is incredibly holistic. She has a unique talent for simplifying complex product catalogs into intuitive, high-conversion user journeys without losing the premium feel of the brand."
Meghana
Founder, Kolus
“Chandana’s approach to lifestyle accessory branding is incredibly holistic. She has a unique talent for simplifying complex product catalogs into intuitive, high-conversion user journeys without losing the premium feel of the brand."
Meghana
Founder, Kolus
FAQs
Answers to common questions about the process, payment, and more
How do you approach UX research for a new product?
My approach begins with understanding the problem space and the target user. I conduct primary research, such as user interviews and surveys, to uncover pain points and needs. Then, I complement this with secondary research to understand market trends and competitor offerings. I use this foundational insight to develop user personas and journey maps, which guide ideation and product strategy. Throughout the process, I ensure that my research aligns with both user needs and business goals.
How do you balance user needs with business goals?
Balancing user needs with business objectives is crucial for creating a successful product. I achieve this by framing user insights in a way that supports business outcomes. For example, while gathering user feedback, I focus on identifying solutions that enhance the user experience and contribute to key business metrics, such as engagement, retention, and conversions. I work closely with cross-functional teams to prioritize features that address both user pain points and strategic objectives, creating a win-win situation.
What tools and methods do you use for user research and usability testing?
I use a combination of qualitative and quantitative research methods to gather comprehensive insights. For qualitative research, I conduct user interviews, contextual inquiries, and usability testing. For quantitative analysis, I use tools like Google Analytics and Hotjar to track user behavior and identify patterns. I also use design and prototyping tools such as Figma and Sketch to create and test interactive mockups. This approach enables me to validate ideas, test assumptions, and continuously improve the user experience based on real user feedback.
FAQs
Answers to common questions about the process, payment, and more
How do you approach UX research for a new product?
My approach begins with understanding the problem space and the target user. I conduct primary research, such as user interviews and surveys, to uncover pain points and needs. Then, I complement this with secondary research to understand market trends and competitor offerings. I use this foundational insight to develop user personas and journey maps, which guide ideation and product strategy. Throughout the process, I ensure that my research aligns with both user needs and business goals.
How do you balance user needs with business goals?
Balancing user needs with business objectives is crucial for creating a successful product. I achieve this by framing user insights in a way that supports business outcomes. For example, while gathering user feedback, I focus on identifying solutions that enhance the user experience and contribute to key business metrics, such as engagement, retention, and conversions. I work closely with cross-functional teams to prioritize features that address both user pain points and strategic objectives, creating a win-win situation.
What tools and methods do you use for user research and usability testing?
I use a combination of qualitative and quantitative research methods to gather comprehensive insights. For qualitative research, I conduct user interviews, contextual inquiries, and usability testing. For quantitative analysis, I use tools like Google Analytics and Hotjar to track user behavior and identify patterns. I also use design and prototyping tools such as Figma and Sketch to create and test interactive mockups. This approach enables me to validate ideas, test assumptions, and continuously improve the user experience based on real user feedback.
FAQs
Answers to common questions about the process, payment, and more
How do you approach UX research for a new product?
My approach begins with understanding the problem space and the target user. I conduct primary research, such as user interviews and surveys, to uncover pain points and needs. Then, I complement this with secondary research to understand market trends and competitor offerings. I use this foundational insight to develop user personas and journey maps, which guide ideation and product strategy. Throughout the process, I ensure that my research aligns with both user needs and business goals.
How do you balance user needs with business goals?
Balancing user needs with business objectives is crucial for creating a successful product. I achieve this by framing user insights in a way that supports business outcomes. For example, while gathering user feedback, I focus on identifying solutions that enhance the user experience and contribute to key business metrics, such as engagement, retention, and conversions. I work closely with cross-functional teams to prioritize features that address both user pain points and strategic objectives, creating a win-win situation.
What tools and methods do you use for user research and usability testing?
I use a combination of qualitative and quantitative research methods to gather comprehensive insights. For qualitative research, I conduct user interviews, contextual inquiries, and usability testing. For quantitative analysis, I use tools like Google Analytics and Hotjar to track user behavior and identify patterns. I also use design and prototyping tools such as Figma and Sketch to create and test interactive mockups. This approach enables me to validate ideas, test assumptions, and continuously improve the user experience based on real user feedback.